Rebranding for Brodie’s Books

Client Overview
Brodie’s Books is a beloved online bookshop in Edinburgh, Scotland, operated by Isla Stewart and Njabulo Dlova. Renowned for their collection of rare, second-hand books, they are expanding to a physical location in the city center, which will also feature a coffee bar, creating a community hub for book lovers and coffee enthusiasts.

Key Features

Unique Brand Identity: Development of a fresh logo and cohesive branding materials reflecting both literary and community aspects.
Specialized Packaging: Custom packaging for Brodie’s Brew, their signature coffee, and unique gift packaging for books, enhancing the unboxing experience.
Vehicle Branding: Distinctive branding for their delivery van and bicycle to increase visibility and brand recognition throughout Edinburgh.
Main Goal
To create a brand identity that embodies Brodie’s Books as it transitions from an online store to a physical retail space, resonating with their values of community and culture while attracting new customers.

Outcome
The project resulted in a cohesive branding strategy aligned with Brodie’s Books’ ethos. The new brand identity was integrated across all platforms, from packaging to vehicle designs, establishing a strong presence in Edinburgh’s city center.

Conclusion
The rebranding of Brodie’s Books highlights the impact of thoughtful design in transforming a business. By combining literary charm with modern café culture, the new identity attracts its target audience and enhances their experience, positioning Brodie’s Books as a vital cultural hub in Edinburgh.