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Brand Identity for Sugar Coated Chocolates
Project Type
Brand Design
Date
May 2023
Location
Norway
Overview
My client introduces a candy-coated chocolate designed for Gen Z, combining bold branding and ethical values. This project covered everything from naming and logo design to packaging, posters, and social media content, ensuring a strong European market presence.
Product Essence
More than just chocolate—this treat blends ethically sourced cocoa with vibrant sugary coatings, delivering a flavorful experience in six colorful varieties.
Branding Goals
Name & Logo: A catchy, youthful identity inspired by iconic brands.
Visual Style Guide: A bold, energetic look for consistency.
Packaging: Eye-catching 40g packs balancing function and aesthetics.
A2 Poster & Social Media: Engaging visuals to captivate students and young consumers.
Ethical Sourcing & Brand Identity
The challenge was to communicate ethical cocoa sourcing in an engaging, relatable way while maintaining a fun yet mature brand tone.
Outcome
The result? A vibrant, ethical confectionery brand that excites Gen Z while championing sustainability.
